This article was originally sourced from the document: Email Marketing Basics for New Mom Bloggers.docx
Email Marketing Basics for New Mom Bloggers
Introduction
As a new mom blogger, you might be focused on growing your Instagram, designing pretty pins for Pinterest, or creating content for your blog. But there’s one tool that’s more powerful—and more profitable—than all those platforms combined.
Email marketing.
Email is still the most personal, reliable, and profitable way to connect with your readers, build trust, and eventually turn your blog into a business. If you’re serious about growing your audience and income (even during nap time), learning the basics of email marketing is a must.
In this guide, I’ll walk you through everything you need to know to get started with email marketing as a mom blogger:
Why email marketing still matters in 2025
How to start your email list (step-by-step)
What a lead magnet is (and how to create one)
How to write your first nurture sequence
Tips for getting your first 100 subscribers
And the tools I recommend (like ConvertKit, MailerLite, and my own email course for moms!)
Whether you’ve just launched your blog or you’ve been posting for months without a subscriber strategy, this guide will help you take control of your list—and your income.
Why Email Still Matters (Especially for Moms Who Blog)
With so many social media platforms demanding your attention, you might be wondering: “Is email still worth it?”
The answer is YES—1000x yes.
Here’s why:
1. You Own Your List
Social media is borrowed space. Algorithms change. Accounts get hacked or banned. But your email list? That’s yours. No platform can take it away.
2. It Builds Real Trust
Unlike a quick scroll on Instagram, email allows you to have real conversations with your readers. You’re landing in their inbox—a personal space—which means higher engagement and deeper connection.
3. It Converts
People may read your blog or scroll your social posts, but most purchases happen in the inbox. Whether you’re promoting an affiliate link, a planner, or a course, email converts better than anything else.
4. It Works While You’re Busy Being a Mom
Automated welcome emails, nurture sequences, and product pitches can run in the background while you’re handling bedtime, making dinner, or catching a much-needed break.
💡 Pro Tip: The moment you start blogging, start collecting emails—even if it’s just 5 subscribers. It’s easier to grow an email list than to play catch-up later.
How to Start a List (Even If You’re Totally New)
Starting your email list might sound overwhelming, but it’s easier than you think. Here’s a step-by-step plan just for you:
Step 1: Choose Your Email Marketing Platform
There are many email service providers out there, but these are the two I recommend most for moms starting out:
✅
Easy-to-use
Built for creators and bloggers
Visual automation builder
Beautiful landing pages
Free for up to 1,000 subscribers
✅
Clean interface
Excellent for beginners
Drag-and-drop builder
Great value even on the free plan
🛒 Affiliate Tip: Once you get the hang of it, you can also promote these tools as part of your income strategy!
Step 2: Create Your First Form or Landing Page
You need a place for people to enter their email addresses. With ConvertKit or MailerLite, you can build:
Inline forms for your blog posts
Pop-ups for time-based or scroll-triggered opt-ins
Landing pages (no website needed!)
Choose a simple form to start, like:
📌 “Get my Free Meal Planner Printable”
📌 “Join 500+ moms getting weekly self-care tips”
📌 “Download your free Blogging Starter Checklist”
Step 3: Add Your Form to Your Blog or Social Bio
Place your form:
In your blog sidebar
At the end of every blog post
On your homepage
In your Instagram bio (via a landing page)
In Facebook groups when allowed
Step 4: Write a Warm Welcome Email
Don’t leave your subscribers hanging. Set up an automated welcome email that goes out right after someone signs up.
Keep it simple:
Introduce yourself
Tell them what to expect
Deliver the freebie
Share a few fun facts or links to top blog posts
Lead Magnets: What They Are & How to Create One That Works
A lead magnet is a freebie you give your audience in exchange for their email address.
This could be:
A printable checklist
A mini eBook
A template
A simple email course (more on this below)
A planner page
A self-care challenge
Why Lead Magnets Work
People love free stuff—but only when it’s valuable. A good lead magnet:
Solves a problem for your reader
Is specific and niche-friendly
Is delivered immediately
Feels like a win (even though it’s free)
Examples of Great Lead Magnets for Mom Bloggers
How to Make a Lead Magnet (Quickly)
Open Canva (free!)
Use a template or create a one-pager
Save as PDF
Upload to ConvertKit or MailerLite for delivery
Need help designing one? I offer a bonus lead magnet template in my email course!
Nurture Sequences: What to Say After the Freebie
Once someone downloads your freebie, don’t ghost them. A nurture sequence is a series of 3–5 automated emails that help your subscribers get to know you.
Email 1: Welcome + Deliver Freebie
Introduce yourself
Deliver the download
Let them know what’s coming
Email 2: Share Your Story
Tell them why you started your blog
Highlight a struggle or transformation
Link to a popular blog post
Email 3: Offer More Value
Tip or hack related to their problem
Bonus resource
Ask a question to increase replies
Email 4: Soft Pitch or Invite
Invite them to follow you on Instagram
Recommend a product you use
Share your favorite planner or tool
Email 5: Stronger CTA
Promote your free email course
Share your Gumroad store
Tease upcoming content
Tools That Help Automate Your Nurture Sequence
: Create a flow of emails triggered by actions (like downloading a lead magnet)
: Drag-and-drop steps for emails, delays, tagging
💌 I teach how to set this up step-by-step in my.
Tips to Grow Your First 100 Subscribers (Without Paid Ads)
You don’t need a huge audience to grow your email list. Here are simple ways to grow organically:
1. Share in Facebook Groups
Find groups for mom bloggers or your niche. Share your lead magnet when appropriate.
2. Use Pinterest
Design 2–3 pins for your freebie. Link to your landing page. Pinterest traffic is gold for printable downloads and blog opt-ins.
3. Add It to Your Blog Menu
Create a “Freebies” or “Start Here” tab and link it to your lead magnet.
4. Turn Blog Posts into Opt-In Opportunities
At the end of every post, include:
“Enjoy this post? Grab my free checklist to put it into action!”
5. Host a Free Email Challenge
Something like:
5 Days to Start Your Blog
3 Days to Declutter One Room
7 Days of Self-Care for Moms
This builds excitement, trust, and higher open rates.
Common Mistakes New Bloggers Make with Email (and How to Avoid Them)
🚫 Waiting Too Long to Start
Start your list ASAP—even if you only have one post.
🚫 Only Sending Promotions
Nurture first. Teach, connect, then sell.
🚫 Not Using a Real Email Tool
Avoid Gmail or free “contact me” plugins. Tools like ConvertKit and MailerLite are made for creators like you.
🚫 Forgetting to Segment
Use tags to identify who signed up for which freebie. This allows for more personalized emails later.
🚫 Not Having a Welcome Email
Your reader will forget who you are. Use a welcome email to build immediate connection.
Final Thoughts: You Can Do This—Even with a Baby on Your Lap
Email marketing isn’t just for techies or big brands. It’s for real moms—blogging during nap time, writing with one hand, and dreaming big.
By taking the time to build your list now, you’re creating a powerful asset for your blog that can grow with you. It’s your direct line to your readers, your future buyers, and your biggest fans.
And the best part? You can start small.
Create one form.
Write one welcome email.
Offer one helpful freebie.
Just one step at a time.
Tools I Use & Recommend (Affiliate Picks)
✅ ✅ ✅
If this post helped you, I’d love for you to share it or leave a comment below. Your feedback helps more moms grow their blogs with confidence 💛
Would you like help designing a lead magnet, welcome sequence, or ConvertKit automation to go with this blog post? I can help with that too!
