What Is Social Commerce?
Social commerce is selling products and services directly through social media. You can advertise, chat, and close sales without leaving your favorite app. That reduces friction and speeds up buying decisions.
Why It Works in Africa
With millions of mobile users across the continent, social commerce gives entrepreneurs access to customers faster than traditional stores. Tools like WhatsApp Business and Instagram features (stories, reels, and shopping tags) make it simple to showcase and sell products.
Practical Steps to Start
Begin by defining a clear niche. Use simple photography, a short product description, and friendly replies. Accept payments through mobile money, Paystack, or bank transfers and partner with reliable couriers for delivery.
Want to grow your online business? Book an appointment to speak with Tyra at SideHustleMummy.com and get hands-on help setting up your social shop.