Short Video Content Rules
TikTok, YouTube Shorts, and Instagram Reels are the fastest ways to reach a wide audience. Short, authentic videos that teach, inspire, or entertain perform best. Try 15–45 second clips that show products in use or quick tips.
Micro-Influencer Partnerships
Working with micro-influencers (1k–50k followers) often brings better engagement than large influencers. Look for creators who match your niche and audience.
Voice Search & Local SEO
People search naturally: “best affordable pastries in Accra” or “cheap mobile repair near me Lagos.” Use conversational phrases in your content to capture these voice searches.
Automating Customer Conversations
Tools like the WhatsApp Business API or simple auto-responders can handle FAQs and collect orders while you focus on fulfilment and product quality.
Want personalized help using these trends? Book an appointment to speak with Tyra at SideHustleMummy.com and get tailored marketing steps for your hustle.