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Creating and Selling Your First Online Course
Introduction
Online courses are one of the most powerful ways to earn income while sharing your knowledge—and for moms looking for flexible, scalable, home-based income, they’re ideal. Whether you want to teach budgeting, baby sleep training, meal planning, Canva design, or any other skill you’ve mastered through motherhood or work, you already have enough experience to help someone else.
In this post, we’ll walk through everything you need to know about creating and selling your first online course, even if you’re starting from scratch.
We’ll cover:
Ideas that are perfect for mom creators
Platforms like Teachable and Podia (affiliate links)
Tips to record your course without fancy equipment
Smart pricing strategies
How to actually sell your course once it’s live
By the end, you’ll have a simple step-by-step plan—and tools to help you launch confidently.
Course Topic Ideas for Moms
If you’ve been putting off course creation because you’re not “an expert,” here’s the truth:
You only need to be one step ahead of your ideal student.
Some perfect beginner-friendly course ideas for moms include:
1. Meal Planning for Busy Families
Show how you prep, budget, and simplify dinner each week.
2. Budgeting and Saving as a One-Income Household
Teach your system for tracking expenses, cutting costs, or saving on groceries.
3. Beginner Canva for Mompreneurs
If you design pins, Instagram graphics, or Etsy products, others want to know how you do it.
4. How to Start a Mom Blog or Instagram Page
Walk other moms through branding, setup, content planning, etc.
5. Organizing Your Home with Notion or Trello
Create a visual course teaching moms how to use digital tools to stay on top of chores and schedules.
6. Breastfeeding Basics, Potty Training, or Sleep Training 101
If you’ve done it successfully, teach the mindset and routine behind your success.
Platforms to Use
There are tons of online course platforms, but the two that consistently work best for beginners are:
1. Teachable
(affiliate)
Why it’s great:
Beginner-friendly interface
Free plan available
Clean, professional course experience for students
Integrated checkout and email tools
2. Podia
(affiliate)
Why moms love it:
Free plan includes online courses + digital product sales
Built-in email marketing
Super easy setup—no tech stress
Great for bundling products (e.g., course + workbook)
You don’t need a website to start using either of these. They act as your all-in-one hub.
Bonus Tools to Pair:
Canva: for your slide deck, course cover image, and worksheets
Notion: outline and script your course lessons
Recording Tips
You don’t need to be on camera (unless you want to be). You can:
Record slides with voiceover
Use screen recording tools to walk through tutorials
Add optional video of yourself for personal connection
Tools:
Loom (free for up to 5 minutes or more with a plan)
OBS Studio (free, advanced)
Zoom (record a meeting even if it’s just you!)
Tips for quality:
Record in a quiet room with soft lighting
Use headphones with a mic or a USB mic like the Blue Yeti
Keep lessons under 10 minutes to maintain attention
Script your intro and conclusion for consistency
Batch record during nap time, weekends, or early mornings.
Pricing Your Course
This can be tricky for beginners—but here’s a good rule:
Price your course based on the outcome, not how long it is.
If your course saves a mom 5 hours per week or $500 per year, that’s valuable!
Starter Pricing Tiers:
Mini-course: $17–$47
Full course: $97–$297
Premium with templates or coaching: $297+
Offer a beta version to your email list at a discount, and get testimonials before raising the price.
Selling Your Course
Once it’s created, now what? You don’t need a huge audience—you just need the right message in front of the right people.
Ways to sell:
Through your blog
Write posts that lead naturally into your course
Example: “How I Saved $300 on Groceries” → lead into your meal planning course
Email Funnel with ConvertKit
Create a freebie related to your course (like a checklist)
Set up a 3–5 email sequence that teaches + pitches
Instagram / Pinterest
Share behind-the-scenes, testimonials, and student wins
Create a freebie as a content magnet
Affiliate Program
Let others earn for recommending your course. Both Teachable and Podia have affiliate features built in.
Launch Tips:
Start with a soft launch to your email list
Use urgency (limited-time discount or bonus)
Share your story—why you created this course and how it helped you
Final Thoughts
Creating your first online course is a milestone—and a smart way to earn scalable income from your home. Whether you’re teaching a life skill, a productivity system, or a creative process, someone out there needs what you know.
With platforms like Teachable and Podia, plus the support of tools like Canva and ConvertKit, you can go from idea to income without needing a tech degree.
Need help getting started?
(affiliate)
(affiliate)
Download your free Course Planning Template
You’ve got this, mama. Teach what you know. Empower someone else. And earn while doing it.
Affiliate Disclosure: This post contains affiliate links. We only share products we’ve used and love.
