Digital Marketing

Research reveals 1 in 5 users make weekly errors due to “UI Friction” and “Device Lag,” with the most costly mistakes occurring between 9 PM and 11 PM.

It is a familiar nightmare for many: the heart-stopping moment you press “Send” and realize you have transferred ₦50,000 instead of ₦5,000. A new report released today by EDPlugNG reveals this is not just an occasional mishap—it is a systemic issue. The study indicates that nearly half of Nigerian banking users have suffered financial loss […]

Research reveals 1 in 5 users make weekly errors due to “UI Friction” and “Device Lag,” with the most costly mistakes occurring between 9 PM and 11 PM. Read More »

Digital Marketing Trends in Africa for Side Hustlers (2025 Guide)

Digital marketing in Africa is evolving fast. If you’re not online, you’re missing opportunities. SideHustleMummy.com helps you stay ahead with these 2025 trends that matter for side hustlers. Short Video Content Rules TikTok, YouTube Shorts, and Instagram Reels are the fastest ways to reach a wide audience. Short, authentic videos that teach, inspire, or entertain

Digital Marketing Trends in Africa for Side Hustlers (2025 Guide) Read More »