This article was originally sourced from the document: Simple SEO for Mom Bloggers_ A Beginner’s Guide.docx
Simple SEO for Mom Bloggers: A Beginner’s Guide
Introduction
So, you’ve started a blog while raising your kids, found your niche, poured your heart into your posts—and yet… nobody’s reading them.
Sound familiar?
You’re not alone. The secret to turning your blog into a traffic-generating, income-earning machine? Search Engine Optimization (aka SEO).
But don’t worry—you don’t need to be tech-savvy or spend hours learning algorithms. This guide will walk you through simple, beginner-friendly SEO tips that any mom blogger can start using today to get found on Google (without the overwhelm).
In this guide, we’ll cover:
What SEO actually means (in mom terms)
How to choose the right keywords
On-page SEO tweaks that matter
Tools I personally use (and recommend)
How to start ranking content without burning out
Plus, I’ll share affiliate links to some tools and courses that truly helped me grow my traffic as a busy mom blogger.
What is SEO?
SEO stands for Search Engine Optimization, which basically means tweaking your blog so search engines (like Google) can find and rank your content.
When you type a question into Google, the results you see didn’t land there by accident. Those blog posts were optimized using keywords, formatting, and other behind-the-scenes strategies.
Here’s why SEO matters:
It brings free traffic to your blog
It works long after you hit publish
It’s one of the most consistent ways to make money from blogging
Think of SEO as the gift that keeps on giving. You write a post once—and it keeps bringing people (and income) for months or even years.
Keyword Tips (Without the Headache)
Keywords are simply the words and phrases people type into Google. Your job? Use those phrases in your content so Google knows what your post is about.
How to Find Beginner-Friendly Keywords:
Start with what your audience is asking
Use Pinterest or Google auto-suggest to find questions moms are already searching
Example: Type “toddler meal” and see what comes up: “toddler meal ideas for picky eaters,” “toddler lunchbox,” etc.
Use a simple keyword tool like KeySearch (affiliate)
Beginner-friendly dashboard
Shows how competitive a keyword is
Helps you find long-tail keywords (less competition, more targeted)
Pick keywords with low competition and decent volume
Example: Instead of targeting “toddler snacks” (super competitive), go for “healthy toddler snacks for daycare”
Pro tip: Look for keywords with a difficulty score under 30 if you’re just starting out.
On-Page Optimization (This Part Matters!)
Once you’ve chosen your keyword, it’s time to place it strategically inside your blog post.
Place your keyword in these places:
Post title – Ex: “10 Easy Toddler Snack Ideas for Daycare”
URL – Use a short, clean link: /toddler-snack-ideas
Meta description – This is what shows up in Google previews. Make it clear + include the keyword.
First 100 words – Use your keyword early on
Headings (H2, H3) – Break your content into sections and use the keyword or related phrases
Image alt text – Describe your images using keywords
Naturally throughout the content – Don’t overstuff it. Write for humans first.
Bonus Tip: Use a plugin like RankMath (affiliate)
Gives you a checklist inside WordPress for every post
Helps with schema, meta tags, keyword density, and more
Tools I Use (and Recommend)
As a busy mom, I rely on tools that simplify SEO without drowning me in data. Here are my must-haves:
1. RankMath SEO Plugin
FREE plugin that adds SEO features to your WordPress blog
Built-in keyword score, suggestions, and optimization prompts
2. KeySearch
Affordable, beginner-friendly keyword research tool
Lets you spy on competitors’ rankings
Great for finding blog post ideas too
3. Ubersuggest (free option)
Enter your keyword and see competition, trends, and related phrases
4. SEO Course for Beginners (affiliate)
Teaches you exactly how to write and rank blog posts
Includes step-by-step video tutorials
Ranking Content (And Being Patient)
Now that your blog posts are optimized, what next? Waiting. But there are things you can do to boost your results.
1. Write consistently
Google likes fresh content. Aim for 1 post/week if possible
2. Interlink your posts
Link your new post to older related posts
Example: From a “toddler lunchbox” post, link to your “easy toddler breakfast ideas” post
3. Promote on Pinterest + Facebook
Pinterest = visual SEO. Use keywords in your pin title + description
4. Update old posts
Go back every 3–6 months and improve outdated posts
Add new keywords, images, and internal links
5. Track your rankings
KeySearch and RankMath let you monitor which posts are climbing in Google
Celebrate small wins: even 10 visits/day adds up!
Final Thoughts
SEO doesn’t have to be scary, technical, or time-consuming. With just a few beginner strategies and the right tools, you can grow your blog traffic while your toddler naps.
Here’s your simple SEO plan:
Pick one keyword per post
Use it in the right places (title, URL, headings, etc.)
Use tools like RankMath + KeySearch to help
Keep writing, linking, and updating
Want to start ranking now?
(affiliate)
You’ve got this, Mama. Your blog deserves to be found!
Affiliate Disclosure: This post contains affiliate links. I only recommend tools I use and love. Thanks for supporting this blog!
